Keynote for windows 101/24/2024 Now, if you have any background at all in the magazine business, you know that authors rarely get to write their own headlines. But my Google contacts couldn’t have been clearer that there was no way Page would consent to posing for us. Our article was really a look at Page’s “moonshot” strategy for new Google initiatives-we wanted to shoot a photo of him and Art Levinson, Calico’s CEO, for the cover. He did not relish being the company’s public face and engaged with the media less and less over time: If I recall correctly, I am the second-to-last print journalist he’s granted face time for an article. The thing that made the Calico news TIME cover story fodder was that I’d secured an interview with Google’s cofounder and then-CEO Larry Page. I was delighted with how he tackled it, and the results are seamless enough that I’m not positive where his work ends and mine begins. I did all the interviews at Google’s Mountain View campus and wrote the majority of the manuscript, but the first, most Calico-centric chunk is Lev’s. We had to turn the Google story around quickly, so TIME decided to have me collaborate with Lev Grossman, a fine writer who had also done a polish on my Jobs obit when it had to be rushed into print. (A couple of years before, my Steve Jobs obituary was certainly a critical element of the special issue marking his death, but Jobs’ name was, fittingly, the only one on the cover.) The story was an exclusive I’d reeled in and cowritten, and its publication resulted in my byline appearing on TIME‘s cover for the first and last time. The Septemissue of TIME cover-featured an article about Google’s launch of a subsidiary called Calico, dedicated to researching the human aging process and finding ways to slow its detrimental aspects. Posted by Harry McCracken on Septemat 11:43 pmįacebook’s “memories” feature recently reminded me of the tenth anniversary of a small personal milestone I hadn’t thought much about in recent years.
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